Is there anything more grotesque than
the Australia ads with Indians telling other Indians what a
fantastic, gorgeous, wonderful, egalitarian and fun-loving country
they live in? They are hoping, no doubt, that we Pakis (aka all brown
people) ignore the regular racist attacks our countrymen undergo
there year after year and spend our money to increase their wealth.
Yes, the ads only surfaced after the attacks were too numerous to
ignore.
And btw, there is something more
grotesque: the American Tourister ads with their 'surviving a city'
theme, as in “Survive Istanbul, Survive the world”.
The AT honchos adspeak ran thus:
“Through
this new communication we are aiming to drive home the message of
American Tourister as ‘the tough international luggage’.”
Really?
The message we got was that Americans, yawn, still think they are
kings of the heap.
Come to think of it, that they are.
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